Table of Contents For years, pay-per-click (PPC) advertising has relied heavily on third-party cookies, those unseen trackers that monitor users across the internet, gathering behavioral information to deliver targeted ads. With increasing privacy regulations and the decline of third-party cookies, the PPC framework is undergoing a considerable transformation. The new strategic advantage? First-party data. If […]
People are turning to search engines more and more to track down useful information, consider their options, and ultimately figure out what to do about their mental health care. This trend highlights the urgent need for mental health facilities to build a solid online presence that connects with their intended audience. In general, folks tend […]
