The real game these days is the quality of your leads. Getting leads is not that difficult, but getting GOOD leads is not easy. And it is this acquisition of good leads that can make all the difference between business growth and stagnation.

You can have a good product or service, but you also need to be able to get customers who see the value in what you are offering.  If your lead flow is slow or you get poor quality leads, it can have a negative effect on your business. So, let us look at why you’re not getting leads and how to fix this with some lead generation tips.

Why do you need good leads?

Even before we understand why you are not getting good leads and look at lead generation tips, you need to understand the importance of leads.

• High conversion rates- Good leads are more likely to convert into paying customers, ensuring good returns on your marketing investments.
• Increased revenue- When leads convert into actual customers, it directly impacts your revenue and profitability.
• Efficient marketing- Focusing on good lead generation also means that your marketing strategy is working, and you are using your resources efficiently.
• Better customer relationships- Organic leads that convert into customers last for longer duration and is better for customer loyalty and relationship.
• Scalability- When you crack the system and ensure a good flow of leads, it will lead to sustained growth.
• Brand value- When you work with customers who truly benefit from your offerings, it can lead to positive reviews and more referrals, helping you build your brand’s value.

5 Reasons You’re Not Getting Good Leads

1. You are not leveraging the new-age systems : The age-old methods of cold calling and cold mailing are no longer as effective as they once were. To keep up with the new system, you need to dig into the online world much deeper. Modern marketing relies more on CRM tools, marketing automation, AI-driven analytics, use of ML and more to attract and engage potential leads.
2. Lack of a clear target audience : Without knowing who you are ‘ideal customers’ are, your marketing efforts can be a total waste. Conduct market research to understand your true audience and create your customers persona before you start advertising. It never works well when you advertise to everyone. Instead, you should limit your audience and tailor your messaging only to your audience.

2. Poor lead qualification process : Once you get a good lead, it is important to convert them into actual paying customers by utilizing your trained sales staff. There should be a robust lead qualification process that allows the qualification process to be smooth.

3. You are not publishing good content : Content is king in the digital era. It is no longer about publishing regular content, but also quality content that addresses the pain points and interests of your target audience. Invest in creating a good content plan that is valuable and lets you change your social media presence.
4. You are not tracking your progress : Without tracking and analyzing your lead generation efforts, you will not know what is working and what is not. Use advanced technological tools to analyze your lead source, conversion rates and engagement levels.

Focus on lead generation with these lead generation tips

Now that we have understood why you’re not getting good leads, let us look at how you can improve lead quality.

• Conduct some market research to understand who your audience are, what their needs are and how you can help them.
• Create your content and marketing strategy keeping this audience in mind.
• Find a lead magnet- something that attracts potential leads and sets you apart from the market.
• Leverage social media and build your presence on different platforms.
• Do not overlook LinkedIn! While social media platforms like Instagram and Facebook work well, the market is now slowly shifting to LinkedIn as well.
• Invest in content marketing and make your websites and blogs more SEO friendly.
• Consider running some PPC or social media ads to generate leads.
• Personalize and tailor your email content to appeal to your customers and add value to what you offer.
• Offer them a freebie! Everyone loves something free, so maybe consider giving them something they cannot turn down and it attracts them to your service.
• Invest in a good marketing and sales team. Having a good team that uses a smart CRM system and analysis tool to keep track of the leads that you have gathered over time is very important.
• Build a strong website that is both mobile and user friendly.

It might also be beneficial to engage a third-party marketing and lead generation agency that promises a robust lead generation strategy. This will help you save time and energy in the entire lead generation process.

How can Bluella Leads help you?
We understand that generating good quality leads takes time and also the right tools. But, with years of experience in the market, we have been able to crack the code!

Our in-house AI and ML driven analytics, smart CRM dashboard and leads marketplace are everything you need to get quality leads for your business.  With Bluella Leads, let your ROI do the talking and see your business soar!